Earlier this year, he teased the " Snoopverse," a metaverse on the Sandbox platform for virtual concerts and more. Last April, he debuted his first NFT collection on. Snoop Dogg is one of the many celebrities leading the way into the world of crypto and NFTs, which are generally defined as digital collectibles minted on the blockchain. Just last week, he announced he acquired the label from a Blackstone-controlled music company and said it was "an extremely meaningful moment" to have ownership. Dre and Marion "Suge" Knight, helped launch Snoop Dogg's music career in the 1990s. "Just like we broke the industry when we was the first independent to be major, I want to be the first major in the metaverse."ĭeath Row Records, founded by Dr. The Voice alumni Kelly Clarkson and Snoop Dogg (pictured) have come on board as co-hosts of NBC’s previously announced singing-competition format, American Song Contest, which. "We will be putting out artists through the metaverse," he said, according to a YouTube recording. Snoop Dogg and Kelly Clarkson have been announced as the hosts of the upcoming American Song Contest, a Eurovision-styled singing competition set to premiere on NBC this March. Snoop Dogg (SnoopDogg) JIn 2016, he led a march with hip-hop artist The Game to Los Angeles Police Department headquarters to meet with Mayor Eric Garcetti and then-Police Chief. Snoop Dogg made the announcement after joining a Clubhouse room created by Will Weinbach titled "I'm Not Leaving This Room Until Snoop Dogg Joins." The rapper turned crypto-entrepreneur announced on the Clubhouse app Wednesday that Death Row Records, which he bought earlier this month, would become an NFT label, Fortune initially reported. Snoop Dogg is bringing his recently acquired music label to the metaverse.
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